Weekly Performance Pulse
Most recent week first, with five-week context and action guidance.
Five-Week Trend
Fast scan of the latest five weeks with light commentary.
| Week | Marketplace Sales | Ad Sales | Organic Sales | Organic Ratio | ACOS | ROAS | CVR | YoY | Commentary |
|---|
Next Week Focus
Practical operating plan based on WK24 and the five-week context.
Stabilize conversion before scaling
WK24 had the lowest ROAS in the window. Keep spend controlled until sales yield recovers.
- Audit search terms with spend and no orders.
- Pull waste from non-converting targets.
- Protect any exact targets with recent orders.
Rebuild from proven WK22 demand
WK22 was the best recent week: $8,098 product sales, 31 ad orders, 26.47% ACOS. Use it as the benchmark for what can work.
- Compare WK22 winners to WK24 losers.
- Restore only targets with proven order history.
- Check budgets on high-intent branded terms.
Do not overread organic ratio
Organic ratio rose because ad sales collapsed, not because total sales grew. Treat it as a warning flag.
- Watch organic dollars, not ratio alone.
- Track rank and branded search movement.
- Use paid support selectively to restart momentum.
Efficiency Core
Set a short-term ACOS operating range near 30-40% for proven campaigns while pausing or trimming high-spend, zero-order targets.
Growth/Test Bucket
Keep tests small. Sponsored Brand Video can be useful for wellness storytelling, but only after hero ASIN conversion is stable.
Measurement
Judge next week by recovered ad sales, CVR above 5%, ACOS back below 40%, and organic dollars holding above $475.
Recover ad sales above $500 while bringing ACOS back below 40%.
The account needs a controlled reset, not blanket scaling. Use WK22 as the recovery model, cut obvious waste from WK24, and rebuild volume through targets that have already converted.